28. März 2026
Workshop Spotlight: AI & CMF Innovation
Expertise meets inspiration: This year‘s workshops offered deep dives into the digital revolution of AI as well as the emotional world of colour, material, and finish (CMF) strategies, truly embodying our motto Creating Value Together.
The workshop stage was set for a deep dive into the future. Innovation expert Christian Buchholz proved that "The Future Starts Now!". He didn't just talk about Artificial Intelligence (AI); he brought it to life.
A major highlight was the deep dive into "Creative Prompting." Buchholz demonstrated that the secret to high-quality results lies in the language we use to communicate with these systems. By mastering this new "superpower," participants learned how to delegate routine administrative tasks to digital assistants, effectively clearing their schedules for more strategic brilliance and creative freedom. The takeaway was clear: AI is not a distant sci-fi myth, but a practical, tireless partner ready to boost daily productivity right here and now.
Right after the break, the focus shifted from high-tech to high-touch. Judith van Vliet, the visionary behind The Color Authority, invited her audience to "Design with Emotion." This was war more than a talk about aesthetics – it was an exploration of how Colour, Material, and Finish (CMF) can trigger real feelings and profoundly shape the human experience.
Through the lens of colour psychology, attendees discovered how specific hues and textures trigger immediate psychological responses and influence a client’s mood and perception of a space. Van Vliet provided the tools to unlock the deeper meaning behind design choices, turning them into powerful instruments for building resonant and memorable brand environments. She concluded the session with a practical exercise, during which participants were able to design their own showroom using colour and material samples.
It was the perfect spectrum of digital edge and sensory soul, leaving every participant with a fresh, professional toolkit to tackle the evolving challenges of our industry together.
